The science of attraction is always a curious thing, especially when it comes to fashion. I recently learned that animal prints make you more attractive (at least when it comes to male/female dynamics, can't speak for the others). The scientific term is "Misattribution of Arousal." Since you probably don't want to sift through a bunch of medical journals, I will boil it down the main points: 

Ravenous wildcats have sharp teeth and want to eat you, therefore when one wears wildcat print men think of sharp teeth and being devoured, inciting a fear reaction, which somehow also increases feelings of attraction. 

Basically, according to this principle, men are attracted to what they fear, in this case... you.

Oh, you sexy beast.

Why This Sexy Fashion Statement Survived the 1920s, 1930s, and On

Perhaps this instinctual science explains why this fashion statement has withstood the fashion storms of time.

I'm not saying leopard and cheetah print hasn't had low points. Think Peg Bundy from Married with Children. In spite of such images, the look has resonated so powerfully that it has stuck around from yesteryear's silver screen stars to today's Kardashians.

But how did this animal pattern become a fashion staple in the first place, you might ask? Sadly, it has controversial roots in the early 1900's when African safaris were just becoming popular and travelers would return with their exotic furs. :(

So you have a situation where everyone who is anyone is wearing the newest and greatest trend. Until...

Christian Dior IRRITATED FEMINISTS EVERYWHERE WHEN HE said...

"If you are fair and sweet, don't wear it." 

That didn't go over to well. The response of women everywhere? A collective, "Um. Don't tell us what to do, Dior." 

Maybe Dior's admonition was tongue in cheek. In any case, wildcat print became the fashion anthem for powerful women everywhere. Thankfully nowadays no animals are harmed to show a little rebelliousness!

Channel 1940s Fashion and the Science of Attraction: Indulge your inner wildcat

This week I challenge you to join the fashion icon ranks by wearing some leopard print.

It is fairly easy to incorporate into just about any wardrobe, from sexy bathing suits to because the bottom line is, cheetah/leopard print are considered neutrals. Check out the pics below for some inspiration to get you started.   

About the Photographer: Chris Blackburn Photography goes above and beyond mere digital... he has taken the time to learn lost art forms such as wet plate photography and cyanotypes. Pictured above is one of his paper negative portraits.

Also, If you buy from the above links rather than going straight to the vendor site, I get a portion of your purchase at no cost to you. :)